At its Config 2025 event held on May 7, Figma introduced five new tools designed to help designers, developers, and marketing teams collaborate more efficiently. Known for its advanced collaboration features, the platform now offers end-to-end solutions covering everything from drawing and page structure to marketing content and web production. The newly introduced tools include practical features such as visual layout creation, brand consistency maintenance, rapid prototyping, and even direct website building.
One of the standout tools from the event was “Figma Slides,” which allows marketing teams to create simple social media content within minutes—saving time on one of their most common tasks. Another highlight was the updated “Dev Mode,” which enables real-time collaboration between developers and designers on the same file and supports visual coding. With the addition of new AI-powered features, users can now test their designs faster and receive automated suggestions. These innovations impact not only visual design workflows but also enhance marketing communications.
Venore’s Perspective: What Do These Innovations Mean?
• Fast production, fast marketing: Slides and layout tools save time, especially for social media campaigns and launch pages.
• Design + Code = More aligned teams: Dev Mode streamlines collaboration between designers and developers, reducing errors.
• Easier brand consistency: Template-based workflows and style libraries help marketing departments produce content without compromising brand identity.
• AI-powered productivity: Design and content suggestions accelerate the idea generation process for teams.