Kiğılı: Walking into the Future with a New Identity
Venore Worldwide
Eighty-seven years… a legacy that has left deep marks in the history of Turkish men’s fashion. Now, Kiğılı is redefining this heritage, stepping confidently into a new era. The new logo and corporate identity rebuild the brand’s philosophy “Confidence and comfort in every moment of life” through a modern visual and emotional language.
Since its beginning in 1938, the Kiğılı story has carried the same enduring values: quality, trust, and elegance. Today, those values are expressed in a more minimal, timeless, and universal design language.
This new identity transforms Kiğılı from merely a clothing brand into a cultural brand shaping the modern man’s lifestyle. With clean forms, sharp lines, and a balanced color palette, Kiğılı now embodies the sophistication of simplicity in the contemporary world.
The new logo evolves from the brand’s historical geometric foundation into a more balanced, modern, and legible form. Navy blue preserves the brand’s trustworthy and grounded character. Light blue introduces a breath of youth, energy, and modernity.
This transformation is also reflected in the brand’s visual world emphasizing naturalness, sincerity, and confidence. The photographs no longer portray “the dressed man,” but rather a man who lives, feels, and creates.
Kiğılı CEO Sena Suerdem describes this new chapter as follows:
“While carrying our heritage forward, we believe in the transformative power of change. Our new identity represents a brand that inspires and accompanies men through every moment of their lives.”
This vision extends beyond the logo it permeates the store atmosphere, digital presence, communication tone, and the overall customer experience.
The new Kiğılı doesn’t just offer elegance. It offers men a mindset a confident, simple, and timeless stance that fits seamlessly within the rhythm of modern life.
Eighty-seven years of heritage, distilled into one message:
Kiğılı is no longer the classic of the past it is the classic of the future.
Since its beginning in 1938, the Kiğılı story has carried the same enduring values: quality, trust, and elegance. Today, those values are expressed in a more minimal, timeless, and universal design language.
This new identity transforms Kiğılı from merely a clothing brand into a cultural brand shaping the modern man’s lifestyle. With clean forms, sharp lines, and a balanced color palette, Kiğılı now embodies the sophistication of simplicity in the contemporary world.
The new logo evolves from the brand’s historical geometric foundation into a more balanced, modern, and legible form. Navy blue preserves the brand’s trustworthy and grounded character. Light blue introduces a breath of youth, energy, and modernity.
This transformation is also reflected in the brand’s visual world emphasizing naturalness, sincerity, and confidence. The photographs no longer portray “the dressed man,” but rather a man who lives, feels, and creates.
Kiğılı CEO Sena Suerdem describes this new chapter as follows:
“While carrying our heritage forward, we believe in the transformative power of change. Our new identity represents a brand that inspires and accompanies men through every moment of their lives.”
This vision extends beyond the logo it permeates the store atmosphere, digital presence, communication tone, and the overall customer experience.
The new Kiğılı doesn’t just offer elegance. It offers men a mindset a confident, simple, and timeless stance that fits seamlessly within the rhythm of modern life.
Eighty-seven years of heritage, distilled into one message:
Kiğılı is no longer the classic of the past it is the classic of the future.
