Starbucks Unveils Global Campaign: A New Collection Inspired by "The Devil Wears Prada 2”
Venore Worldwide
Starbucks has announced an exciting global collaboration with 20th Century Studios for the highly anticipated sequel, The Devil Wears Prada 2, premiering on May 1st. This partnership introduces a cinematic "Secret Menu" consisting of four unique beverages inspired by the film’s iconic characters. Celebrating the deep-rooted connection between coffee culture and cinema, the collection allows fans to step into the high-fashion world of Runway Magazine with every sip, bringing the essence of the movie's most memorable coffee breaks to life starting April 24th.
The exclusive menu features drinks tailored to each character's distinct personality: from Miranda Priestly’s no-nonsense, extra-hot "Signature Latte" to Andy Sachs’ sophisticated "Oatmilk Cappuccino" with caramel and cinnamon. For those seeking something bolder, Nigel Kipling’s "Double Shot Mocha Espresso" offers a refined kick, while Emily Charlton’s almond milk and caramel "Iced Chai Latte" delivers a chic, sharp edge. These selections are designed to reflect the evolution of the characters while offering guests a sophisticated taste of the film’s legendary style.
Beyond the menu, the collaboration extends to a flagship experience at the Starbucks Reserve in the Empire State Building, where fans can find limited-edition promotional copies of Runway Magazine. Erin Silvoy, Starbucks Senior VP of Global Marketing, invites everyone to "dress to impress" while placing their orders, framing the launch as the year’s biggest fashion event. Available in Turkey from April 24th to May 24th, this campaign marks a bold synergy between two global giants, merging the world of premium coffee with the undeniable allure of Hollywood glamour.
The exclusive menu features drinks tailored to each character's distinct personality: from Miranda Priestly’s no-nonsense, extra-hot "Signature Latte" to Andy Sachs’ sophisticated "Oatmilk Cappuccino" with caramel and cinnamon. For those seeking something bolder, Nigel Kipling’s "Double Shot Mocha Espresso" offers a refined kick, while Emily Charlton’s almond milk and caramel "Iced Chai Latte" delivers a chic, sharp edge. These selections are designed to reflect the evolution of the characters while offering guests a sophisticated taste of the film’s legendary style.
Beyond the menu, the collaboration extends to a flagship experience at the Starbucks Reserve in the Empire State Building, where fans can find limited-edition promotional copies of Runway Magazine. Erin Silvoy, Starbucks Senior VP of Global Marketing, invites everyone to "dress to impress" while placing their orders, framing the launch as the year’s biggest fashion event. Available in Turkey from April 24th to May 24th, this campaign marks a bold synergy between two global giants, merging the world of premium coffee with the undeniable allure of Hollywood glamour.
