For us, the 75th anniversary was not merely a number but a bridge between roots and the future.

The kit we designed for the 75th anniversary of Pamuk Kardeşler Cemo reflects the legacy of a rooted family that has been bringing the abundance of the Black Sea to the table for three generations, reinterpreted with a modern touch. Since the 1940s, the Pamuk family has carried fishing beyond a profession into a way of life blended with the spirit of the sea. With Cemalettin Pamuk’s vision, the brand was established in 2000, becoming one of Samsun’s most distinguished culinary destinations. Today, with its branches in Batıpark and Atakum, it continues to offer not only food but also unforgettable experiences.

At Venore Creative, we conducted in-depth brand analysis and creative workshops with our team to understand this unique heritage and reinterpret the brand’s roots and values through modern design codes. The kit, prepared in burgundy and gold tones, symbolizes the nobility and timelessness of the past, while seashell and fish illustrations highlight the spirit of the Black Sea. The engraved-style logo was harmonized across all products: a specially labeled cologne bottle, liquor glass, notebook and pen, a photo card reflecting this heritage, a jar of seashells and a scented candle evoking the brand’s atmosphere. This kit is not just a gift; it has become a collectible design symbolizing the labor of three generations, the passion of the sea and the pride of a 75 year journey.

For us, the 75th anniversary was not merely a number but a bridge between roots and the future. Accordingly, we built the brief on the motto “75 years of the same taste, the same passion.” Our aim was to create a sophisticated design that merges nostalgia with modernity, reflecting both the depth of the past and the vision of the future.

During the brainstorming process, three of the brand’s strongest values stood out: the heritage of fishing, the family story shaped by the labor of three generations, and the vision of offering guests not just food but a refined experience. These values formed the backbone of the design. The color palette featured deep burgundy symbolizing tradition and nobility, gold representing the value and accumulation of years and cream reminiscent of the pure salt of the sea.

Our moodboards drew inspiration from the waves of the Black Sea, the lines of giant aquariums, and the elegant forms of seashells. In typography and illustration, we combined the refined graphic sensibility of the 1940s with today’s minimal aesthetic, creating an art-deco-inspired frame. Fish, seashell, and wave motifs became defining symbols that reinforced the kit’s identity.

The prepared kit became more than just a gift it transformed into an experience box embodying the brand’s 75-year story. The contents included a specially labeled cologne bottle, a collectible glass, a 75th anniversary notebook and pen, an illustrated box and brochure, a jar of seashells, and a scented candle each turning into a symbol that carried the brand’s past and atmosphere into the future.

At every stage of the design process, we utilized 3D modeling to pre-visualize the box’s layout, the harmony of the products, and the tactile quality of the materials. This approach allowed us to perfect the concept before production and ensured a coherent result worthy of the brand’s 75th anniversary.