Recently, some claims have been circulating about Coca-Cola in the Turkish market. It
seems the brand has faced some challenges in customer loyalty and has now launched
a brand-new campaign to address this. As a strong brand, Coca-Cola has a history of
turning crises into opportunities, and its latest move, #TürkiyedeÜretildi, is no
exception.
Let’s dive into the details of this campaign. First and foremost, it made a splash with
both traditional and digital advertisements. This campaign, which quickly gained
traction across Turkey, centers around two key elements. The first is the personalized
hashtags featuring the phrase “...’nin emeğiyle üretildi”. The second is the “Türkiye’de
Üretildi” tagline that supports this phrase. Both elements are placed against a red and
white background, echoing the brand’s colors while aligning with the theme of being
local and national.
Looking closer at the design, the typeface used in the visuals features tightly spaced
letters, symbolizing unity and solidarity. The use of bold fonts conveys a clear and
strong stance. Together, these elements create a powerful visual language.
In summary, it’s unclear how much momentum Coca-Cola will gain from this
campaign, but it has already succeeded in grabbing the attention of consumers.