Squid Game 2 and Duolingo Collaboration: A New Dimension of Marketing
Venore Worldwide
Since its debut, Squid Game has transformed into a global phenomenon, inspiring not just the television industry but also brands worldwide. Netflix's popular series resonated with creative campaigns on social media and even became a topic in modern marketing lessons. Now, with its second season, Squid Game takes this success to the next level with an exciting collaboration with Duolingo.
Why does this partnership between two giants garner so much attention? Considering the social media and marketing strengths of both the series and the language-learning platform, this collaboration stands out as a highly strategic move.
“Squid Game went beyond being just a series with its first season; it became a cultural conversation through memes, TikTok trends, and heated debates. Its iconic visuals and unforgettable scenes served as inspiration for many brands. The marketing strategy of Squid Game expertly adapted to viewers' social media habits, creating a global phenomenon. It’s certain that Squid Game 2 will amplify this wave of popularity even further.”
“Duolingo, on the other hand, captivates its users by gamifying the language-learning process. But what truly sets it apart is its ability to reach millions with creative and entertaining content on social media. Especially on TikTok and Twitter, its posts enable the brand to effectively communicate with both younger and older audiences. Its mascot, Duo, has practically become a social media celebrity.”
As part of the collaboration, Duolingo added over 40 key phrases and expressions inspired by Squid Game. These include terms like "dalgona," which was a major trend in 2021, and unforgettable quotes like "Let’s play a game." But the collaboration doesn’t stop there; the two brands created a TikTok filter based on the "Red Light, Green Light" game to encourage users to speak Korean. Additionally, Duolingo released a humorous Squid Game-themed music video titled Korean or Get Eaten, promoting language learning in a fun and engaging way.
Such partnerships integrate brands further into the daily lives of their audiences. With Squid Game 2 poised to reach millions of viewers, it’s bound to boost Duolingo’s brand awareness. At the same time, viewers of the series are likely to download Duolingo, driving organic user growth.
The Squid Game 2 and Duolingo collaboration presents an innovative and entertaining marketing strategy. This partnership is set to become one of the best examples of modern marketing, ensuring it remains a hot topic for a long time. Whether you're a viewer or an eager language learner, there’s plenty to enjoy in this creative campaign!"
Why does this partnership between two giants garner so much attention? Considering the social media and marketing strengths of both the series and the language-learning platform, this collaboration stands out as a highly strategic move.
“Squid Game went beyond being just a series with its first season; it became a cultural conversation through memes, TikTok trends, and heated debates. Its iconic visuals and unforgettable scenes served as inspiration for many brands. The marketing strategy of Squid Game expertly adapted to viewers' social media habits, creating a global phenomenon. It’s certain that Squid Game 2 will amplify this wave of popularity even further.”
“Duolingo, on the other hand, captivates its users by gamifying the language-learning process. But what truly sets it apart is its ability to reach millions with creative and entertaining content on social media. Especially on TikTok and Twitter, its posts enable the brand to effectively communicate with both younger and older audiences. Its mascot, Duo, has practically become a social media celebrity.”
As part of the collaboration, Duolingo added over 40 key phrases and expressions inspired by Squid Game. These include terms like "dalgona," which was a major trend in 2021, and unforgettable quotes like "Let’s play a game." But the collaboration doesn’t stop there; the two brands created a TikTok filter based on the "Red Light, Green Light" game to encourage users to speak Korean. Additionally, Duolingo released a humorous Squid Game-themed music video titled Korean or Get Eaten, promoting language learning in a fun and engaging way.
Such partnerships integrate brands further into the daily lives of their audiences. With Squid Game 2 poised to reach millions of viewers, it’s bound to boost Duolingo’s brand awareness. At the same time, viewers of the series are likely to download Duolingo, driving organic user growth.
The Squid Game 2 and Duolingo collaboration presents an innovative and entertaining marketing strategy. This partnership is set to become one of the best examples of modern marketing, ensuring it remains a hot topic for a long time. Whether you're a viewer or an eager language learner, there’s plenty to enjoy in this creative campaign!"
