The Brand Story of Tony’s Chocolonely: A Quest for Justice Through Chocolate

Venore Worldwide
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The story of Tony’s Chocolonely is not just the tale of a chocolate brand but also a sweet representation of a global social justice movement.

Founded in the Netherlands in 2005, Tony’s Chocolonely was born as a result of a journalistic investigation. Dutch journalist Teun van de Keuken, while researching modern slavery and injustices in the cocoa industry, discovered that chocolate lovers were unknowingly becoming complicit in this system. This realization inspired the creation of Tony’s Chocolonely.

Tony’s primary goal is to eliminate injustices in the cocoa supply chain. The brand name “Chocolonely” reflects its mission as a “lonely warrior” in this fight. Tony’s is committed to fair trade practices, ensuring cocoa farmers are paid what they deserve, and creating a transparent supply chain.
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