Some habits are universal. Watching a show, playing a game, or scrolling through social media with a bag of chips in hand is something we've all seen—or done. Recognizing this, Cheetos has taken a fun and creative approach to celebrate this universal habit. Introducing "The Other Hand Font," a typeface launched on January 23rd, National Handwriting Day, to honor this quirky tradition.
Created by Goodby Silverstein & Partners, this unique font is designed with the non-dominant hand. Why? Because after snacking on Cheetos, the cheese-dusted dominant hand takes a well-deserved break, while the other hand steps in for creativity. As part of the “The Other Hand” campaign, this typeface delivers a humorous and heartfelt message: embrace the flawed, quirky, and one-of-a-kind moments in life.
The campaign highlights the absurd and funny experiences of giving the non-dominant hand a chance while snacking. Cheetos turns these moments into a celebration, encouraging users to embrace the charm of imperfection. Not only does this initiative bring humor through the creation of a font, but it also promotes works made with this font on social media. And for those who really push the boundaries of creativity, there’s a chance to win special Cheetos-designed bags.
Cheetos has made the font even more entertaining with a touch of technology. Through a Chrome extension, you can transform the typography of any website into "The Other Hand Font." This extension adds a wild twist to your browsing experience while celebrating the underappreciated non-dominant hand.
This innovative move by Cheetos shows that the brand goes beyond just selling products—it creates a genuine connection with its audience through creative strategies. By blending humor and innovation, the campaign brings a fresh perspective to the world of marketing.
Whether you’re at work, studying, or enjoying a cozy winter evening with a bag of Cheetos, you can try out this font and unleash your creativity. Who knows? The most delightful design inspired by orange-dusted fingers might just be yours!